Documentation

Geographic Heatmap

Visualise scan density on an interactive world map by country and city.

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The geographic heatmap visualises where in the world your QR code is being scanned — using colour intensity to show scan density by country, overlaid on an interactive world map.

How to view the heatmap

Go to Dashboard → click a QR code → Analytics → Heatmap tab. The world map loads with countries shaded from light blue (few scans) to deep blue (many scans). Hover over any country to see the exact scan count and country name.

Country vs city view

Toggle between Country view (country-level shading) and City view (dot markers at approximate city coordinates, sized by scan count). City view gives a more granular picture of regional concentration within countries.

Using heatmap data

Use the heatmap to identify unexpected scan sources — countries where you didn't expect engagement — or to validate that a regional campaign is reaching its intended geography. Combine with the country targeting feature to restrict scans to high-performing regions.

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Analytics & Tracking

Device, country, city, browser, OS, referrer, and A/B variant data per QR code.

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Multi-URL Smart Routing

Route scanners by device type, language, day of week, or time of day.

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Google Analytics Integration

Auto-tag QR scans with UTM parameters so they appear as campaigns in GA4.