A/B Testing

QR Code A/B Testing for Better Landing Page Decisions

QR code A/B testing lets you compare two destinations from one printed code. Use it to test landing pages, offers, forms, menus, event flows, or regional pages without printing separate QR codes.

What it is

qr code ab testing

QR A/B testing splits scans between different destinations and helps you compare results. It is useful when you want to learn which experience works best before committing to a permanent campaign path.

Why split test QR campaigns

  • Test two landing pages from the same poster or package.
  • Learn whether an offer, form, or menu performs better.
  • Avoid printing multiple codes just to compare destinations.
  • Update the winner after you have enough scan data.

Key features

Built for business QR campaigns

Edit links after printing

Keep the same QR code on menus, packaging, flyers, and signs while changing the destination from your dashboard.

Track every scan

See scan activity by time, device, country, city, browser, and referrer so you know what is working.

Brand the code

Add colors, custom shapes, and your logo so the code looks like part of your campaign instead of a generic block.

Export for print or digital

Download PNG, SVG, or PDF files for social posts, business cards, signs, labels, posters, and packaging.

Who it is for

Teams that need control after launch

growth marketersagenciesevent teamsretail marketersrestaurants

One printed code, multiple learnings

Traditional print campaigns are hard to test because the destination is fixed. QR A/B testing adds experimentation to offline campaigns while keeping the printed asset simple.

FAQ

Common questions

Can I A/B test QR code destinations?

Yes. Stirling-QR can split scans between destinations so you can compare performance.

Do I need two printed QR codes for a test?

No. A dynamic QR code can split traffic from one printed code.

What can I test with QR codes?

You can test landing pages, offers, sign-up forms, menu pages, registration flows, and product pages.

Start with 5 free QR codes

Create your first dynamic QR campaign, test the workflow, and upgrade only when you need more room.

Get started free